您現在的位置:伯恩利vs狼队 > 大學英語作文 > 文章內容

曼联vs伯恩利直播观看:商標是必要的 Brand Name Plan Is Needed

作者: admin來源: 網絡文章 時間: 2013-06-04

伯恩利vs狼队 www.lpqred.com.cn It is safe to say that no product can be popular forever in market. A famous brand, however, as an intangible asset, will never be old-fashioned. Owning a name brand, others’ products may become yours; otherwise your products will belong to others forever.

China, for example, can produce Boeing parts, but these parts have to be used with the Boeing trade mark. Similarly, the Chinese automobile industry, so far, has not reached its own developing capacity, and has to use foreign brands such as Audi, Jetta and Santana, for the automobiles they make. This situation poses an immediate threat to Chinese products which may not be able to compete in the international market. The way for the country will either be able to open up completely to foreign products or save the domestic market only for homemade commodities. The disturbing phenomenon is that there are a lot of famous domestic brands in the Chinese market, but few have found their way into the international market.

Fortunately, more and more Chinese enterprises have begun to understand the philosophy that “he who has a name brand wins the competition” and carries out the famous brand strategy. I will bet that no Chinese are willing to see that all 1.3 billion people drink foreign water, take foreign medicine and drive foreign cars. The idea of implementing famous brand strategy, therefore, plays an important role in the country’s material and spiritual civilization.

可以放心地說,沒有產品可以永遠在市場上受歡迎。然而,作為一種無形的資產,著名品牌從不會過時。擁有一個品牌名稱,其他產品就可能是你的,否則你的產品就永遠屬于別人的。

例如,中國能夠生產波音部件,但是這些部件必須使用波音商標。同樣,目前為止中國的汽車業還沒有達到其自身發展的能力,而且他們生產的汽車不得不使用諸如奧迪、捷達和桑塔納等國外品牌。這一情況會對中國產品造成直接的威脅,從而可能會使它們不能在國際市場中競爭。國家的方式要么是能夠完全對外國產品開放,要么是挽救國內市場上唯一的國產商品。

幸運的是,越來越多的中國企業已經開始明白“擁有商標名稱的人才能贏得競爭”的道理并且實行著名的品牌策略。我敢打賭沒有哪一個中國人愿意看到所有13億的人民喝的是外國水,吃的是外國藥,開的是外國車。因此,實施名牌戰略的想法在國家的物質精神文明建設中發揮了重要作用。

相關推薦

Hello everyone. Today I'm glad to be here to give a speech about my fresh experience in China Agriculture University. First I must say the campus life is really different from what...[閱讀全文]

就學生該不該勤工儉學這一主題談談你的看法,至少包含以下的內容要點,該部分的字為120字左右: 1、勤工儉學正面影響多于負面影響. 2、要量力而行,不能影響正常學習. 3、要注意人身安全. 4、要...[閱讀全文]